Tablets Create a Shopping Experience Instead of a Dreaded Chore
Per Zmags, 87 percent of tablet users used their tablets to find and buy holiday gifts this year; average spending of tablet owners settling at $325! The the news that many view as particularly noteworthy with this finding, is that those who bought with tablets expressed that their holiday shopping was quite a exhilarating experience, as opposed to those who would describe it as burdensome and overwhelming. They even shared their shopping feelings while on their tablet as “happy,” “generous,” “excited,” and “indulgent.” Awesome find for the ecommerce community, right? Life is only looking better for the coming year. The reason being, not only because these tablet shoppers exhibited a strong tendency for on-the-spot buying, but also because 55 percent of those examined by Zmags intend to shop even more on their devices in the coming months.
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